One of the most effective methods to achieve search engine dominance is to focus on keyword research. You need to find terms that are researched frequently and aren’t too competitive, once you have found this you need to next take a look at your competition, this can be done by using Google to search the keywords, to enable you to check out the top ranked websites, the more links that these websites have, the more difficult it will actually be to rank higher without carrying out some mass link building.
Once you have finished your keyword research it will then be time to focus on improvement of your websites pages around your chosen keywords, you should also enhance your meta tags, web content and titles to include these keywords. What this basically does is inform search engines as to what your web site is all about, enabling it to rank your site appropriately, however search engines also take into consideration off page elements.
Optimising off page focuses on new content and additional links from other sites, its a good idea to start by focusing on article directories, blogs and social networking sites to establish links to your site, however don't try and make thousands of inbound links over a short period of time as some search engines will actually penalise your site, so start by building them up in a steady progression.


